Building a Brand From the Ground Up
A complete branding, website, merchandise, and production project created from concept through launch.
Project Overview
North Star Thrive Retreats approached me to create a cohesive brand experience from the ground up. Rather than simply designing a logo or website, this project involved developing an entire visual identity, building a custom registration website, producing merchandise, and creating the systems needed to support a successful launch.
Every element was designed to work together—from the first impression of the brand to the products attendees receive.
From design to creation
For this project I served as Creative Director, Designer, and Production Specialist, overseeing nearly every aspect of the brand's development.
Services Provided
- Brand Identity Design
- Logo Design
- Color Palette & Typography
- Website Design & Development
- WordPress Development
- Event Registration System
- WooCommerce Integration
- Stripe Payment Processing
Services Provided (CONT.)
- Event Management Setup
- Product Design
- Merchandise Production
- Print File Preparation
- Marketing Graphics
- Digital Assets
- Vendor Coordination
- Technical Troubleshooting
Website Overview
The North Star Thrive website was designed to be more than an informational website—it serves as the central hub for retreat registration, event information, and brand engagement. Every page was created to reflect the welcoming, professional feel of the retreat experience while making it easy for visitors to explore, register, and complete their purchase.
Technical Challenges
- Configured Stripe payment processing
- Integrated Eventin registration system
- Customized plugin functionality
- Troubleshot server migration
- Managed live launch preparation
- Optimized checkout experience
- Tested registration workflow